Four Tips to impact your followers: get leads through social media.

It is not enough to have a large number of followers on your social media accounts, your company should also strive to impact them and make users want to learn more about your brand. Social networks represent one of the best channels through which a business can attract leads, and here you will discover why. Pay attention!

1.      Define your Buyer Persona (ideal follower).

A Buyer Persona is the fictional representation of your ideal client. Its definition is based on the collection and analysis of certain demographic and behavioral data that will help you decipher the characteristics of a person who may really care about what you offer.

The importance of knowing your Buyer Persona is that it would become your ideal follower. Therefore, you should base your actions on everything that can help you attract this person, as this would be the user that has the highest probabilities to become your customer. You must give people exactly what they want!

2.      Find out which is the best social media platform for you.

You don't need to open an account for your brand on any existing social media platform. Many people do this believing that this will help their business gain more popularity, but the reality is far away from it. This can harm your business and cause it to lose credibility.

For that reason, we advise you to put all your efforts on those social networks that your ideal followers use the most, and to create strategies tailored to the needs of your clients on those platforms. One of the most effective ways to attract customers is to gain popularity where they spend most of their time!

3.      Optimize your content.

Once you have defined your ideal followers and social media platforms, you can proceed to create your content strategy. It is strictly necessary to take this step considering the previous two. Good content must be adapted to the social network you use and the audience you are targeting.

Instagram, for example, is a visual social network in which photos and images predominate, so you should avoid long texts. Facebook allows more text and is also an excellent option for posting videos. Moreover, you must bear in mind the characteristics of your audience; young people need dynamic content while adults are interested in other types of publications. You just have to know where you are and who you want to attract in order to create titanic content!

4.      Boost your relationships with other brands.

It is not enough just to create good content; your company must also be part of events related to your niche. Many users take advantage of the activities carried out by groups of brands to find an account of their interest.

In this sense, it is recommended to follow and interact with those profiles that may represent competition. This will increase your chances of appearing in the "explore" section of your ideal followers, thus making it easier to attract them. Yes, your competitors can help you boost your brand even without noticing it!

BONUS:

-        Take care of your design; a good-looking account attracts more traffic.

-        Optimize your bio to hook users who visit your profile.

-        Adapt to the rhythm of the digital age, and keep your profiles always updated.

-        Always analyze your results to know if the strategies are working properly.

-        Be creative with hashtags, they are a great ally to attract followers that can become potential customers.

Do you see how straightforward it is? Make the most out of these tips to gain followers to your social media profiles and convert your visitors into potential customers. Doing so is easier than you think and can take your brand to the highest level!

How To Write An Outstanding Bio For Your Instagram Profiles

One of the most striking aspects of any social media account is its bio. How many times have you visited a profile and decided to stay after reading their bio? There are many more than you think! A bio is the cover letter that a brand or business offers to its audience since it is the first information that users come into contact with. However, writing one can be a bit tricky, so we decided to explain what to do in order to create an outstanding Instagram bio that captures everyone's attention. You cannot miss those tips!

1. Name and user.

Although this does not belong to the bio, they have a close relationship. Your name and username must be consistent with your brand or business. Do not use pseudonyms or nicknames as users will seek to identify you by your business name. For that reason, we recommend that you do not use abbreviations, strange words, or funny phrases in either case. Contrary to this, make sure that your name represents your brand or company and does not cause confusion in those people who want to find you.

2. Description.

Once you define your name and username, it's time for the description. In this section, you will have a limited number of characters that you must use wisely to show who you are and what you do. Here, it is important to use direct language that makes the message clear. Also, it is recommended to adapt it to the type of client you are looking for and be as concise as possible to take advantage of that precious space.

If the bio is for a business, it is essential to put something related to the niche and the products or services it offers. If it is a personal or professional profile, you cannot forget your skills, training, or experience. Remember that you must put information that makes you stand out and generates interest in those who read it.

Tips to write your description.

- Consider using emojis:

Emojis are useful to personalize your brand. Many people are afraid to use them but they turn out to be elements of great help when it comes to giving a unique and creative touch to Instagram bios. Besides, it is proven that its colors can also help capture more attention.

- Organize the content of your bio:

As we have mentioned, the description field of an Instagram bio offers a limited number of characters. Considering this, one of the best tips is to distribute the information using spaces and phrases. This will help those who visit your profile to break it down into smaller bites and, at the same time, it will make it easier for you to highlight the most important aspects of your brand or business.

- Includes a call to action:

All marketing strategies promote adding a call to action to your content, and your Instagram bio should not escape it. To find out what to post, answer the following question: What do you want people who visit your profile to do after they have seen it? If you sell a product, you can invite them to see a catalog, for example. Everything will depend on the goal you intend to achieve.

BONUS:

-        Include your contact information.

-        Post information about work hours if it is a business.

-        Use keywords. This will not help users find you faster but they will be very useful to identify you more easily.

-        You can include a personalized link, that is, a URL address of some website.

Writing a good bio has never been so easy! Are you ready to write an outstanding and striking one that captures everyone's attention and takes your brand or business to the top?

Is Height Important In Becoming A Recording Artist Like Post Malone?

Ah, Post Malone—a man of musical mystery. In the spotlight, he is classified as a rising hip hop star and successful music producer. But what makes Post Malone mysterious is that his style of music cannot, in literal terms, be classified. Many of critics, fans and other artists have tried to solve the ongoing debate of what genre Post Malones music should be classified under. But to this date, few have come up with a reasonable definition. 

In fact, Post Malone seems to not be bound by any constraints that most successful musicians have to abide by. But what about his physical attributes? Has Post Malone’s height contributed to his success? And how tall is Post Malone anyway?

We are going to deep dive into this topic to see if height really matters when it comes to being a successful recording artist like Post Malone. 

• Why do men want to be tall?

First things first, why do men and women even place any importance on height at all? In general terms, men seem to all want to be tall and women tend to prefer men who are also tall. Being tall lends itself well when coming across as more dominate, confident and successful. It seems most men wish to be at least 6 feet tall, but the irony in here lies that the average man is actually only 5’9! But do you have to be tall to make it as a recording artist?

• How tall is Post Malone?

Post Malone tends to always create some controversy, and the same goes in the debate of how tall he really is! Some sources report that Post Malone is 6 feet tall—the desirable height that most men wish to have. But according to Post Malone’s twitter, he is in fact 6’2—taller than the worldwide average of men’s height. In fact, this would also make him taller than the average recording artist in the music industry!

• How tall is the average recording artist?

Let’s look at the other successful male recording artists. It seems they do not even come close to matching Post Malone with height. Justin Bieber is the average 5’9, Kanye West is 5’8 and Travis Scott is 5’10. 

• Does height really matter?

Your perceived height often has much more to do than just the physicality of it. Your confidence, the way you hold yourself and even what you wear can impact how tall people perceive you to be. So, in a musical superstar’s world, just because you are average height does not mean you will not appear taller when performing on a live concert stage! In a larger celebrity setting, Post Malone is actually not that tall—while taller than the average recoding artist, he is not the tallest celebrity out there! Take for example the social situation where Post Malone was partying with star NFL players. These celebrities are much larger in stature—but it was Post Malone’s charisma and confidence that made him seem to fit in with that crowd a bit better. 

While some may argue that height has helped Post Malone with his career, it is something that probably has very little to do with his actual success. His values of hard work, creativity and confidence has helped Post Malone create a persona that people around the world are drawn to. And let’s be honest, there are many celebrities that would make Post Malone appear short! So, whether Post Malone is 5’9 or 6’2—it can be argued that he would still be just as successful of a recording artist. 

5 Ideas to Utilize right now with your Social Media During These Crazy Times!

We’re all going through a lot right now!  In today’s blog post we will be discussing even MORE ways, yes MORE ways to post content on your company’s social media platform! We will be discussing topics such as event promotion, live videos, inspirational quotes, company accomplishments, ask for your customers feedback, and social media Q&A sessions!

1.      LIVE VIDEOS: Give us a live video where you give us a tour of your office/facility, show us your employees hard at work. You can show a product or service demonstration in real time. You can show your teams creative process, while inventing new products/services, their brainstorming, sketches, etc.

2.      INSPIRATIONAL QUOTES: Another great idea for content on your company’s social media is to post inspirational quotes that pertain to your business, whether these quotes are from your own imagination or from the minds of leaders in the field of business, this can be present leaders, or leaders from throughout history.

3.      COMPANY ACCOMPLISHMENTS: Post about breakthroughs that your company has made, what strides are you making in your field? This is a way to inspire others, and to spark word of mouth amongst your followers.

4.      ASK FOR CUSTOMER FEEDBACK: Stop guessing about what your customers prefer and what they like or dislike when you can find out by asking them directly!

5.      SOCIAL MEDIA Q&A SESSIONS: Last but not least, we have social media Q&A sessions, which can be extremely beneficial in allowing your followers to get to pick your brain and give them an insight into your company’s vision. This will increase transparency within your company, which is always welcomed by consumers.

That about wraps it up for today’s blog! As always, we hope that this information will be beneficial to you, and your company’s business endeavors!

4 Strategic Ideas of Types of Content to Post on Social Media Right Now

Today we’re going to be discussing the different types of content your business could post on their social media platforms. This can be things like a blog specifically for your company, it could be showing your companies expertise in the field. There could be posts showing what your company’s culture. Discussing the newest news and trends in your industry. Your company could post polls that will allow your customers to interact more directly with you. You could post review videos of software and products that are useful in your business field.

1.      Blog about Your Business: You can explore many different ideas and avenues through this medium, talk all about tips and tricks that will assist your customers in their endeavors.

2.      Posts about Company Culture: You can make posts about what your company’s culture is like. You can show what makes your company unique, what values is it based on? What is your slogan? Why? This gives consumers a more in depth look at their favorite business, it reminds them why they love it, and gives them even more of a reason to tell their friends and family about it.

3.      Discussing Current News & Events in Your Industry: This is a topic that you can post about frequently as businesses are forever evolving and changing at a constant rate. You can discuss the newest trends in social media, what is viral at the moment, what memes, what hashtags are popular, what challenges are going on, what age demographic is shifting toward using one particular social network over the other and why? These are all important questions to asks oneself, to be truly successful in the field of social media marketing.

4.      Posting Polls: Posting polls on your social media such as a twitter poll and/or an Instagram story poll is an awesome way to interact with your customers. Some examples of questions that you could potentially ask are what kinds of content would they like to see in the future? What’s their favorite movie genre? Who’s their favorite artist at the moment? These types of questions will help you to better understand your audience and tailor more content specific to their needs.

Well that about wraps it up for today’s blog post! We hope that this information will assist you in deciding on what types of topics to post on your company’s social media platforms!

Social Media Marketing & Digital Marketing Trends Happening Now

In today’s digital world, it is very easy to market your services or products. Internet has brought the entire community of customers and service providers very close to each other. With the adoption of the right type of technique and marketing strategy, it is simple to reach out your product to the masses and make some decent profit.

Digital Marketing

Currently, as we all know, people just cannot live without internet and related devices such as their laptops, smart phones and tablets. Digital marketing is nothing but putting these resources to use and making the most of it. As far as phones are concerned, engaging apps related to your business can keep the consumer hooked on your product. This is possible because through the app platform, they have the ability to communicate, give feedback and suggestions and thus keep the product in consideration at all times.

Digital marketing has many advantages. The product publicity is not limited to the local market but goes global and has a wider spectrum of business. People are constantly connected to the internet, as they are always using their phone or laptop, thus keeping track of new products, services and others is easy. If the advertisement of the product is done in an effective manner, then it reaches the audience instantly and they start responding to it by either purchasing the product or hiring the service.

An effective communication method is through blogs. People love to read blogs and if they are informative and engaging, then besides getting the necessary publicity, the blogs act as front runners for your product.

Social Media Marketing

As mentioned earlier, the internet has helped bridge the gap between sellers and consumers. People like to be connected with one another, even across the globe, through Social Media platforms. It is a very powerful means of voicing your opinion, announcing new products and services, giving feedbacks about the same and giving referrals.

Facebook, Instagram, Twitter, WhatsApp, Reddit, YouTube and LinkedIn are some examples of social media platforms that have many loyal followers.

Creating a webpage to announce a service/product on Facebook is a common norm that people follow. The number of clicks and likes then ascertains the popularity and success of the advertising effort.  

However, one should understand that to keep the people’s interest alive, especially through YouTube videos, the matter needs to be updated occasionally and needs to be interesting and engaging. Videos uploaded on other social networking platforms also need to be entertaining to hold consumer’s interest.

Analytics tools help to establish the popularity of the post and gives guidelines for improvement and adjustments needed to increase the traffic to the site. Be precise in your goals and put them across effectively to the customers for a genuine response. Keep track of the competitors advertising activities as it aids in driving force in your self- promotional plans and get desirable results.

 Paid social campaigns to boost brand awareness is a good idea. This prompts more people to participate and take notice of what is in offing. Getting feedbacks and testimonials is another tactic to improve customer retention. Study the consumer’s temperament and build your posts, sites on their likes and choices. This guarantees that the audience supports the promotion and responds favorably.

Conclusion

Social Media Marketing and Digital Marketing are the trends of the current world we live in. If we have the ability to profit by their presence, then it is essential to understand and follow the protocol that go with establishing your presence through these two forms of media.   

4 Strategic Ideas of Types of Content to Post on Social Media

Today we’re going to be discussing the different types of content your business could post on their social media platforms. This can be things like a blog specifically for your company, it could be showing your companies expertise in the field. There could be posts showing what your company’s culture. Discussing the newest news and trends in your industry. Your company could post polls that will allow your customers to interact more directly with you. You could post review videos of software and products that are useful in your business field.

1.      Blog about Your Business: You can explore many different ideas and avenues through this medium, talk all about tips and tricks that will assist your customers in their endeavors.

2.      Posts about Company Culture: You can make posts about what your company’s culture is like. You can show what makes your company unique, what values is it based on? What is your slogan? Why? This gives consumers a more in depth look at their favorite business, it reminds them why they love it, and gives them even more of a reason to tell their friends and family about it.

3.      Discussing Current News & Events in Your Industry: This is a topic that you can post about frequently as businesses are forever evolving and changing at a constant rate. You can discuss the newest trends in social media, what is viral at the moment, what memes, what hashtags are popular, what challenges are going on, what age demographic is shifting toward using one particular social network over the other and why? These are all important questions to asks oneself, to be truly successful in the field of social media marketing.

4.      Posting Polls: Posting polls on your social media such as a twitter poll and/or an Instagram story poll is an awesome way to interact with your customers. Some examples of questions that you could potentially ask are what kinds of content would they like to see in the future? What’s their favorite movie genre? Who’s their favorite artist at the moment? These types of questions will help you to better understand your audience and tailor more content specific to their needs.

Well that about wraps it up for today’s blog post! We hope that this information will assist you in deciding on what types of topics to post on your company’s social media platforms!

5 Ideas to Utilize right now with your Social Media!

We’re all going through a lot right now!  In today’s blog post we will be discussing even MORE ways, yes MORE ways to post content on your company’s social media platform! We will be discussing topics such as event promotion, live videos, inspirational quotes, company accomplishments, ask for your customers feedback, and social media Q&A sessions!

1.      LIVE VIDEOS: Give us a live video where you give us a tour of your office/facility, show us your employees hard at work. You can show a product or service demonstration in real time. You can show your teams creative process, while inventing new products/services, their brainstorming, sketches, etc.

2.      INSPIRATIONAL QUOTES: Another great idea for content on your company’s social media is to post inspirational quotes that pertain to your business, whether these quotes are from your own imagination or from the minds of leaders in the field of business, this can be present leaders, or leaders from throughout history.

3.      COMPANY ACCOMPLISHMENTS: Post about breakthroughs that your company has made, what strides are you making in your field? This is a way to inspire others, and to spark word of mouth amongst your followers.

4.      ASK FOR CUSTOMER FEEDBACK: Stop guessing about what your customers prefer and what they like or dislike when you can find out by asking them directly!

5.      SOCIAL MEDIA Q&A SESSIONS: Last but not least, we have social media Q&A sessions, which can be extremely beneficial in allowing your followers to get to pick your brain and give them an insight into your company’s vision. This will increase transparency within your company, which is always welcomed by consumers.

That about wraps it up for today’s blog! As always, we hope that this information will be beneficial to you, and your company’s business endeavors!

Two Ways to Embrace Your Inner Marketer

Today we’re going to be discussing why you should become a marketer. Every day we are bombarded with advertisements, tweets, posts, memes, viral videos, billboards, commercials, infomercials, constantly within our view. Going after not only our conscious thoughts, but also our underlying subconscious thoughts. Being a marketing means being a master at the art of persuasion, a master at the art of appealing to your consumers emotions or logic. You will need to become adept in the art of influencing others. It is interesting to become a marketer because you give the products meaning, you create a story behind them, and make them worth having!

1.      Express Your Creativity: Becoming will allow you to express your creative side in many different ways, you get to create art for businesses, you to create videos for them that tell a story about their company, products and/or employees, you get to shoot beautiful photography for them displaying their products and services in all their glory, you’ll get to create infographics that are pleasing to the eye as well as the mind, you can create viral memes that use your product that will bring laughter to thousands as well as increase brand recall. There is a myriad of ways to get in touch with your inner creative as a marketer and that is one of the most rewarding things about this job.

2.      Being the Lifeblood of a Business: Marketing is without question one of the most important factors of running a business, you could have the greatest product in the world, but if no one knows about it then it isn’t going to sell! So how do you get it to sell? You market it of course! You find that target demographic that you know would love your product and you find out what appeals to them, what emotions influence them the most? Take Military ads for example, they want to make you feel proud of your country and armed forces, make you feel unique, and make you feel like you can be a leader who makes a difference by joining. Take Taco Bell for example they are always playing on humor as their main targeted emotion, always attempting to create satire, jokes about their newest items and deals, and it has proven to be very successful for their targeted demographic. All of these business create stories that appeal to their demographics, marketers are master story tellers and story is KING when it comes to business.

How to Build a Thriving Fan Base on Social Media During These Times

Today we’re going to discuss how to create a large and thriving fan base on ANY social media platform! We’re going to go over techniques and strategies to give you the highest chances of success possible. It will be up to you to put in the work. But we will give you the layout. We’re going to discuss things like consistency, transparency, building a brand image, along with your values, and color scheme.

1.      Keep it Consistent: Consistency is key to building a solid rapport with your fan base, keep a schedule on when you’ll be releasing your content and stick to it. For example, if you release food challenges, release one every Tuesday at 3 o’clock so your fans know when to tune into your social media channel, it gives them something to look forward to, and it creates a sense of anticipation. Your fans will thank you for this and will be able to tell others when they can tune in as well, a good example of this is the YouTube show “Hot One’s” which airs on a weekly schedule in-season.

2.      Keep it Transparent: Transparency is key when building a loyal fan base that will brag about you to everyone they know. You have to let them know if you haven’t been posting, why not? Or let them get a behind the scenes look behind your creative process, how do you come up with these stunning visuals, engaging stories, or hilarious videos? The people want to know! Being honest is always the best quality, do your best to assist your fans in whatever way you can.

3.      Building a Brand Image: When building a brand image, you need to think of what does YOUR targeted demographic relate with the most? What colors would really draw them in? As well as what colors really fit with the theme of your business, as each color conveys a different emotion, red: power, blue: calm, tranquility, purple: royalty, yellow: energy, happiness. Each unique with the power to display many different messages, and conjure up many different emotions within your fans, choose your colors wisely. We need to think about the brand values associated with your brand as well, what do you stand for? What impact are you looking to make on the lives of your fans, as well as the world at large.