I was talking today with one of my most progressive dealers and talking about the future. We talked about how we can grow using the customers data and having someone that would be in-house that could really maximize that data for their customers to close the missing gaps, and bottom line… make more MONEY!
I thought to myself that this is the future of the modern dealership… using social media, digital ads, and traditional ads to get them into the dealership and then capitalizing on the data of our visitors as well as truly focusing on our current customers data to move them along through the process.
It’s about to get interested 😉
Whether you love or hate it, social media is here to stay and it's on the rise. Facebook, Twitter, and Instagram are just a few of the more popular social media platforms that have changed the way we communicate and connect with people everywhere. Although social media has been around for years now, businesses still are just beginning to fully grasp the power of it and realize how much these platforms could potentially help them grow and connect with potential customers unlike ever before.
Even if you don't have a Facebook account or you've never watched a YouTube video, you're most likely aware of what each platform is about. For anyone who isn't aware, social media is a method of networking and sharing content (videos, photos, etc) on the internet. Anyone can set up an account, complete their profile, add a picture and start connecting with old friends (or new ones) just with the click of a mouse. Since millions of people continue to connect on these platforms, businesses have followed suit and continue to create and maintain a presence where their customers are, utilizing various social media marketing tactics. Business and marketing both have forever changed due to this increasing trend.
SOCIAL MEDIA BASICS
You can separate the different types of social media into categories based on the different characteristics of how each platform is used and the types of content shared on each. Facebook, Twitter, and Tumblr tend to be used for sharing somewhat more personal content, similar to blogs, although each can also be used for business marketing purposes. YouTube and Vimeo are used to store and distribute video content directly or shared to other social platforms with a link back. Pinterest and Instagram mainly focus on sharing visuals/photos and can also be a great way to link to other social platforms. LinkedIn is unique in that it specifically is geared towards career and business-related content.
There are new types and platforms of social media introduced every day, while at the same time once popular platforms lose popularity with the public. Regardless of the platform, the overall concept of social media marketing can change the game for you and your business if effectively executed.
BENEFITS OF SOCIAL MEDIA
For those just starting out with social media marketing, you will be shocked at how it can cost nothing to execute while simultaneously effectively boosting your traffic and sales metrics. Using social media is a very simple way to get people talking about your business and what it is you do. Word of mouth advertising and buzz can happen in a matter of seconds without costing a dime or taking weeks and weeks. As a result, social media can drastically improve your ROI and build your business and brand awareness much faster than more traditional marketing methods.
These changes in marketing within the area of social media have made it much easier to keep customers engaged and updated regularly. Where print media formats sent through the mail used to take weeks and require a heavy monetary investment to distribute, social marketing material can be dispersed in seconds and cost pennies on the dollar to produce! Social media has changed the way businesses engage with their customers and resolve an issue that used to take days to fix. Now, they can be addressed within minutes on platforms like Twitter with 120 characters or less.
For entrepreneurs and new businesses, social media marketing can have tremendous results because you no longer need a ton of financial investments to get your name out to the public. You can build up a fan base with a minimal budget and have total control over the whole process. Getting your products and services out to your customers can be simple, due to the ease of distribution digitally.
Hopefully, you can now see the potential benefits in social media for your business's marketing strategy. The next step for you will be to dive into the specifics of each platform and find the one(s) best suited for your needs. Check out more social media strategy tips here.
Typically, social media marketers make adjustments to their strategy at the beginning of each calendar year. But, with algorithm changes being implemented and new social media products being introduced all the time, it may be prudent to make adjustments to your strategy throughout the year. With that idea in mind, here are 3 social media trends you should consider as you contemplate your mid-year adjustments:
1. Ephemeral content delivers the best engagement rate.
Ephemeral content is that which is viewable for up to 24 hours. It could be said that Snapchat is the mother of ephemeral content, though recent changes have enabled users to keep content visible for longer. Now, because of its popularity, other social platforms have climbed aboard the ephemeral content train. That popularity is forcing marketers to get on board too. While using ephemeral content as a marketing tool may seem counter-intuitive, the reason it's effective is people's fear of missing out. If something is only available for a few hours, it forces people to make a decision right now.
2. Readers like content that engages them on a personal level.
Most millennials don't trust traditional marketing content that's written from the seller's point of view. The archaic mindset that "everyone needs this product" leads to generic content that few people respond to anymore. Instead, marketing content that is written with specific personas in mind is more likely to be read and shared. By marketing to personas, you know exactly what your audience wants and will respond to rather than being generic and casting too wide a net.
3. Interactive broadcasting will be the next big thing.
You're probably aware of Facebook live, and may even be using it as a passive marketing tool - likes and comments don't count here. The logical next step in live streaming is the interactive broadcasting model. According to Small Business Trends, "Interactive broadcasting, where individuals and companies use their smartphone to host public video sessions that anyone can join, has become a major new communications medium." Marketers who get ahead of this trend will also leap ahead of their competition.
If you want to get ahead of the curve, consider making some mid-year adjustments to your social media marketing strategy. Even if you act on just one of the trends we've outlined here, you'll be ahead of the game. Meanwhile, contact us today for more help with your social media strategy.
Establishing yourself as an expert within your business's niche has always been an important part of achieving lasting success. Public relations, or PR, was once considered a type of black art that required the assistance of a seasoned professional to be done right. Now, influencer marketing is taking over, and you are more than capable of handling the task yourself. Read on....
A Social Sphere
Social media has changed the way we conduct business and engage in all types of relationship building online. Influencer marketing takes advantage of the vast audience we can reach using social platforms, and customers and associates alike expect you to be an active contributor within online communities. The power you hold within your hands is stronger than ever, and if you use it correctly, your reputation amongst consumers and peers will be solid and help you to achieve success.
How Do You Know What To Do?
Achieving results from influence marketing takes a steady hand. You must understand your own strengths and weaknesses before asserting yourself as an expert, and you will need to understand what types of things your audience is looking for from professionals in your arena.
Take the time to reflect on what makes you unique in your specific niche, and then find all of the content you already have that offers value to your market, and study it! You can use existing content to generate interesting spins on topics; sometimes you already have information that can help you to establish yourself as an expert.
Once you begin to utilize all of your existing information in an influential way, you will naturally discover other topics to focus on, and you'll be able to generate additional content. Influencing your audience becomes second nature once you receive feedback from the people paying attention, and you'll be on your way to impressing your existing crowds, while gaining additional fans.
Being able to assist people is what it all boils down to. When people know that they can look to you for answers to important questions, you are on the right path.
Believing in your power is important, but all things take time. If you want to master influencer marketing, you will need to dedicate yourself to the task of becoming influential. Taking a humble approach to asserting your power is the best way that you can teach, while being taught.
We hope that we've got your mind stirred and exited, contact us and we'll dig deeper into the topic of influencer marketing.
As a small business owner, keeping up with the rapid changes in SEO and social media marketing can be overwhelming. Unfortunately, if you don't keep up with it, your company is likely to lose footing in a heavily saturated social media environment. Here are a few of the things that you should be aware of as you start to shift your marketing focus to the social media platform.
Maximize Your Mobile Efforts
With the intense schedules and busy lifestyles that most consumers lead now, mobile access has become the primary way that many people find businesses and products. Mobile sites are key for research, and social media platforms have become the go-to means for many consumers to stay in touch with their favorite brands and businesses. As a result, it is essential that your company's website is optimized for mobile access, or you have a site that's designed specifically for mobile users. Incorporating an app for smartphone users is also hugely beneficial for marketing. Further, make sure that anything you share on social media, including your photos and videos, is optimized for mobile users.
Use Social Media For Marketing
Living in a social media society means focusing some of your marketing efforts to those platforms. With so much consumer data being mined and stored by social media platforms, you have the ability to refine and target your ad campaigns to the precise customer base that you want to reach.
To do this successfully, start by assessing the demographics of your existing customer base, including those that interact with your social media profile. Use the business tools provided by each platform to determine what your target consumers are looking for. Then, you can build targeted advertisements for each sector of the audience.
Test New Campaigns Before They Launch
Avoid launching any marketing campaigns without testing them thoroughly. Few things cause greater frustration than responding to an ad campaign and finding out that the link the company used is no good.
In addition, thorough evaluation and testing will also help you catch any potentially overlooked problems with wording or perception in the images. Remember that viral social media posts are great for business, but not if they are going viral for the wrong reasons. Make sure everything is evaluated by an in-house team of multiple people before things go live.
For more help with your social media marketing and SEO efforts, contact us today.
Digital marketing strategies offer brands the ability to create, monitor, and modify campaigns with the greatest of ease, but many still doubt the effectiveness of a true digital strategy. It should be said that a full spectrum approach utilizing all available ad platforms will yield the most positive results, and if you want to succeed within the digital landscape, social media marketing needs to play a part in your success. The truth is, social media advertising is about much more than simply creating some ads, you need to understand the importance of trust and leadership before embarking on a social selling journey. Read on...
Follow The Leader
Building trust and establishing yourself as a leader within your brand's niche is first and foremost the most important piece of the social puzzle. Your company needs to offer value to its audience. You'll need to create high quality content that is engaging and relevant, and you need to have eyes on your social presence before you consider launching a well structured paid advertising campaign.
Gaining followers within communities on platforms like Facebook and LinkedIn requires dedication and hard work. Knowing your audience and providing them with tangible proof for why they should pay attention to your brand is a must. When you are aware of your own image within social platforms, you will be able to more effectively create campaigns that work.
The analytic tools available to marketing professionals within digital platforms are robust, and can provide insight into a campaigns effectiveness, while also allowing for the creation of several tactics that can help you acquire followers, leads, sales, and additional traffic to any of your digital properties. Working with people who understand the marketing tools available well is a no brainer.
Understanding demographic data, key performance indicators, and campaign testing results are all necessary skills that will be utilized within any successful social media advertising campaign; don't allow yourself to be blind to the big picture, there's a lot to look at.
Go For It
Moving forward with your social strategy is important, and we're here to help. Hopefully, you'll consider the topics we've covered and contact us as soon as you are ready to see success.
Most companies realize that going digital is not just an option anymore; it's a necessity. No matter how small or big your business might be, you should have a website, blog and social media pages. And it's a good idea to keep updating these as much as you can, if you want to keep increasing traffic to your site. This in turn will help you to increase your customer base.
However, there's a certain problem that many companies have been seeing of late. Maybe you are getting a lot of traffic to your site but you're not getting that many new customers. There are many ways to solve this issue which fall under the general heading of conversion rate optimization. The idea is to convert viewers into buyers as much as possible. Here are some tips to help you do this:
There are times when companies will just post blogs in order to improve their SEO. The more keywords they use, the more they'll show up in a variety of searches. And this means that more people will come to their website. However, if those people come to your website and find that your content is really not that interesting or useful, they're not going to stay on your website. They probably won't even read your article. They'll just move on to the next item that shows in their search.
So it's not a good idea to just keep posting content in order to attract visitors. You have to think long term. That's what a thought leader in the industry would do—post blogs and social media comments that are going to improve the lives of the people who read them. Don't just post filler content. And if this means that you have to read through everything yourself to make sure it meets your standards, then do so.
Once you've made sure that your content is really great, you also have to think about aesthetics. You'd be surprised at how many people turn away from a website simply because they don't like the garish colors or they feel like it's too "busy." So stay away from garish colors and keep the layout simple.
You can still use bright colors, especially if you're in a creative field like fashion, but just use your judgment. You don't want to fade into the background by making your website too muted and too simple. But you don't want to stand out in an unseemly way. Go for a middle of the road approach.
Contact us for more great digital strategy tips.
Also .... Check out this awesome Video from Brian Tracy!
As more companies turn to influencers to reach more customers on social media and grow their sales, you need to find ways of getting the most from them. Also, you need to appreciate the fact that past strategies may not work in 2018.
Therefore, adapting to changes in the current business environment can give you insight on how you can harness the potential of influencer marketing in 2018. Here are some of the trends that will promote influencer marketing success this year.
Focusing On Other Social Media Channels As much as Instagram is the leading platform for influencers, it is wrong to assume that this is where you should draw all your attention. In fact, it is not surprising to discover that some of these experts are not on Instagram.
Hence, as you check Pinterest, Facebook, YouTube, Snapchat, and Twitter, you will realize that they are active on these channels as well. The fact that most influencers are on Instagram means that you expect to pay more for their services. On the contrary, those using other channels may have cheaper rates, which can yield your firm a better return on investment.
Therefore, in addition to accessing better conversions, you stand a better chance in 2018 by working with influencers who are not on Instagram.
Leveraging Useful Content Using photos of an influencer holding your product as they explain how much they love it is no longer the in thing. These are generics ads that will do little to propel your business forward in 2018.
Most buyers are looking for content that educates, entertains, and what invokes some emotion. Therefore, you need to shift from such ads to content marketing to achieve your goal. Backing your influencer marketing campaigns with the right content will help you convey the right message to your audience for the achievement of desirable results.
Establishing Long-term Relationships In most cases, the relationship between business operators and influencers is purely transactional. The implication is that when such entrepreneurs access the services they require for a particular amount, it marks the end of interactions between the two.
Unfortunately, such influencers tend to act as short-term contractees who may not satisfy your expectations. As a result, your audience may not connect to your brand once they capture that from an influencer. The solution, in that case, is seeking to build lasting relationships with your influencer to promote enthusiasm and earn their loyalty to your brand.
If you need more information on influencer marketing trends for 2018, contact us today!