How to Utilize Story Telling Most Efficiently in Social Media!

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When thinking about the ways to develop your customers trust within your business. We as business owners, or those who aspire to own and create a business, must make our company relatable, we must show that we understand their pains, wants, and needs. We must be warm, accepting and kind. Our companies must reflect the qualities of that of a dear friend, or relative, someone that the consumer can feel comfortable around. We must make our customers see and feel our vision. We owe it to our consumers to inspire them, humor them, inform them, and comfort them. If you are interested in learning how to accomplish this lofty feat, then you have come to the right place my friends.

 

1.      First, we must figure out what our company’s main goal is, what do we wish to accomplish? Take some time to pull out a piece of paper and brainstorm about this, write down what the impact that you wish to make on the world is, what change would you like to bring about through your company, what pain will you provide the remedy for?

2.      Second, let’s think about how you wish to attract your customers attention, do you want to appear as a humorous company through your marketing campaigns compared to the likes of Doritos, Geico, Mountain Dew, this is often a safe route, as we as human beings all enjoy laughing. Or would you consider the more serious inspirational route? Likened more so to Apple and Nike. Another route that some take is that of guilt or fear, we can look to examples of this from companies such as Red Cross, ASPCA, and PETA, these companies attempt to tug strongly on the viewing audiences heart strings. All of these are effective in their own right, it is up to you to choose which would be most appropriate according to your company’s product, vision, and goals.

3.      Third, now it is time to think about what is your company’s USP or unique selling proposition, what makes your business special? Think about the why, why should people care about your business? What change are you stirring up? Is your product genuinely more innovative than the competitions, is it your customer service that sets you apart? There are many differentiating factors within businesses even more so in products that have so many commonalities such as fruits, batteries, soaps, to give a few examples, these businesses must think long and hard about ways to create the perception that their business is somehow superior to the competitions, is your business GMO free? Gluten free? Vegan? Organic? Handmade? This where these buzzwords and many more come into play, and they are vital to your companies marketing success to utilize words such as these to their fullest potential. Let the customers know that the decision they are making is better for the environment, better for the future of humanity if that is what your company’s goal is!

 

I hope you’ve found this information helpful today, and it will help you to succeed in your future endeavors! Always remember that story telling is king in the world of business.

The Truth About 6 KEY THINGS TO WRITE ABOUT IN A BLOG POST In 3 Minutes

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Writing blog posts is a great way to engage with and educate your customers! But the only problem is what do you write about? As a growing business the options at your fingertips are endless. Today in this blog we will help you to brainstorm ideas for your next blog post.

 1.      Customer Testimonials: Customer testimonials are a great way to hear why customers love your business and its products/services. It also allows you to provide social proof to potential new customers. An example of this would be having a photo of the customer along with a story of how using your product helped them or improved their life in some way, or even the ease of the transaction if you sell cars, real estate, this type of post can be modified to fit whatever kind of business model you can think of.

2.      Trends: Talk about new trends in your industry, if your industry is social media, previous examples could’ve been hashtags, viral videos, mannequin challenge, and the Harlem shake, these are things have had success while some may have been more brief than others, you can enlighten your customers to this and give your opinions on the sustainability of the current trends in the world today.

3.      Have a Q&A with Your Staff: Ask your staff questions about why they enjoy working for your company, what are their favorite products and why, what do they think about the current state of your businesses industry, what advancements or changes are they hoping to see in the coming years? You can come up with whatever questions you feel would be interesting to your readers.

4.      Hold a Q&A with Your Customers: Have an open-ended interview with a customer, ask them questions about your business, and if you want to have them ask you questions, consumers are always interested to see into the minds of the owners of businesses they buy from frequently.

5.      Compare Two or More Products and Services: Compare two products that are currently popular within your industry discuss their pros and cons, their marketing campaigns, and the companies behind the products. Examples of this could be Instagram and Snapchat, Pepsi and Coke, Nike and Adidas, the comparisons you can make are endless.

6.      Give an Update on the Status of Your Company: Let your customers know what products and services that your company is planning on releasing next, let them know of the features and improvements you plan on implementing, let them know why this new product will be even more innovative than the last.

How Does Influencer Marketing Benefit Your Business

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Influencer endorsements are marketing for the new millennium. It is when an influencer, a person on a social media platform with a high number of followers, creates content recommending or reviewing your product. It is already a booming business, with ad spending estimated to reach between $5 and $10 billion by 2022, yet there are businesses, particularly smaller companies that still seem hesitant to enter the new field. But with 72 percent of major brands dedicating some of their marketing budget to influencers, rest assured that savvy influencer marketing can be just as lucrative as traditional marketing.

Social media grows every year, nearing 3.5 billion social media users in 2019. Platforms make influencer marketing distinctive in that influencers have already created a niche and a customer base. Marketers need only to find a way to organically advertise on platforms consumer already use. Even micro-influencers can have a following of 1,000 to 100,000 people—potential consumers that are not limited by location.

This creates not only an opportunity for sales, but an invaluable abundance of information. Marketers are able to track current trends as well as customer reactions to their product. Platforms are a place where influencers and consumers alike can engage in a more organic way, which is the reason influencers garner such positive results. As many as forty-nine percent of consumers trust the recommendations from influencers and thirty-seven percent of consumers find inspiration through social networks. In that way, a good post can serve as a global storefront for millions of users.

It's not empty marketing. About seventy-five percent of marketers have said that social media has increased traffic to their business, and those who have been using social media marketing for two years have reported an increase in sales. When adding influencer marketing into the equation, the average value is about $5.20 per every dollar spent.

Influencer marketing is a powerful tool that is only slated to grow alongside social media. It seems that above all, consumers value the authenticity of influencers because they see influencers not as celebrities, but as peers. Marketers can use the trust influencers have built in their base to promote their product in a more efficient way than traditional marketing.

What to Look for in an Influencer

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84% of millennials  don't like advertising and it's easy to see why. No one likes to be bombarded with videos, banners ads, and promotional pop-ups solely set on selling something. It's invasive and quickly drives visitors away.

What's a solution? According to research, consumers trust each other more than a brand.

Hearing from a trusted source about a product or service is more valued than a statement from a company. Knowing firsthand what someone else's experience was like saves time, money, and effort.

That's why you need to take a closer look at influencer marketing. Working with someone who has a dedicated following will allow your business to grow the right way, without the need for intrusive advertising.

Before you collaborate with just anyone, read our tips on what to look for in an influencer below!

Are They Relevant to Your Brand?

Choosing an influencer is more than a numbers game. Sure, a massive following looks appealing but if they're not aligned with your brand's value, message, and product, your collaboration will fail.

Think of it this way: a clothing company wouldn't partner with a technology influencer for obvious reasons. They'd want someone who showcases their outfits and shopping hauls.

So you get the right influencer for your brand, look around. Create a list of potential collaborators who'll complement your business rather than collide with it.

Is There Quality Content?

Constant misspellings and grammatical errors are a turn off to anyone. Not only that but influencers who only have sponsored content aren't ones you want to work with.

Too many sponsored posts are the equivalent to advertising--no one wants to be sold to every time they check their Instagram feed. You want someone who has a mix of sponsored and original content.

The original content should reflect their own personal opinions or experiences. This will further enhance your collaboration as they'll let followers know their real feelings about your product or service.

Are Their Followers Engaged?

Don't be fooled by a massive follower amount. What counts is how well they're engaging those people. 

Influencers who barely have comments and shares aren't ones you want to partner with. If no one takes the time to look at their content, who's to say they'll pay attention to yourcollaboration?

To see if their followers are engaged, check to see how many comments they receive per post. Also, consider collaborating with an influencer who has less than 10,000 followers. More than often, these "micro influencers" have a well-engaged audience than those above said number.

Find the Perfect Influencer

Don't settle for the first influencer you see. You need to do your research and make the decision if they're a good fit or not. 

Still not sure where to go from here? Contact us  today to get more tips on influencer marketing!

 

5 Sure-Fire Digital Strategies for Elevating Your Brand to Next Level

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Research has shown that the average individual spends at least 5 hours online every day.  Also, 85% of people begin their product and service search online. These are compelling reasons to take your digital strategy game to new heights. 

Improve Web Loading Speed

In the world of digital, time is everything. If people load your webpage and it's taking them ages, they will swiftly move on to your competitors' website. Loading speed is everything. Maintain your website visitors' interest with the rapid response time.

Use Online Advertising

Online advertising is a no brainer when it comes to digital strategy. And with the advent of social media, you can target millions of prospective customers. Not only is social media easy to use, but it is also cheap too. By forking out a few hundred dollars, you can boost your Ad and use that Ad to also link to your website. The other online advertising entails search engine because people search for what they need online. Drive traffic to your website by the use of brilliant content marketing. This includes the use of keywords and meaningful and insightful content.

Use Mobile Marketing

Research shows that most people respond to text messages no later than three minutes after receipt. This shows that people do look at text messages. You can utilize mobile marketing by sending personalized, earnest messages about your product. People will be driven to see what solutions you have to offer. Also, it's imperative to create a web design that's compatible with all devices – this includes having a platform that's friendly for mobile users.  

Create an Email List

Having an email list is strategic since you have a pool of potential clients who you can turn into customers. The trick is curating a catchy landing page with compelling content that will demonstrate the value of the list. Then send emails a week apart. This will ensure subscribers will have the business in the back of their minds while not getting annoyed by constant emails.

Include Reviews and Testimonials

There's nothing more convincing to a potential customer than the seal of approval from a client. Your digital strategy is more successful when people know they can trust your business.

These digital strategies will help you stay ahead of the game. They're budget-friendly, and they'll help you achieve sustained growth.  Still undecided the best strategy? Contact us today and we'll assist in every way possible. 

Talking about Getting Your Marketing Emails Read

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Even given a promising, qualified prospect list, sales is a numbers game. You have to reach enough people to hit a percentage who need or want your product, right now--or are ripe to persuasion that they need it. But no matter how hefty your prospect list, your communications has to 1) catch their interest, 2) persuade them to see what you have to say, and then 3) move them into action.

Not new information. But it does establish a context for talking about NEW ways to accomplish those things. To focus the conversation, let's talk today about email: how to get your emails opened, how to get them read, and how to get a better rate of converting readers to active purchasers.

You've probably seen some of the arresting statistics

 on video marketing. Four-fifths of traffic on social media now is video-viewing traffic. Facebook reports some 8 billion video views a day, day-in and day-out. Video marketing budgets are doubling each year. That sort of thing. The statistics on including a marketing video in your email are mind-blowing. For example, HubSpot reports

 that a video in an email has been found to lead to a 200-300% increase in click-through rates. You may not create a marketing video solely to drive your email sales (although many such videos are only 10 seconds long), but once you have a video that you are proud to use to promote your brand, the places to use it are protean: Facebook, LinkedIn, YouTube, email, your website, Instagram... By the way, statistics show that for the greatest effect, you should use the word "video" in the subject line.

Speaking of LinkedIn, you can use its Sales Navigator (for a fee) to perform a filtered search for sales prospects by type of company, marketing or position, geographical area, and a host of other variables. Then, you can add that to your email list. Or, even more easily, you can put the list right on LinkedIn's own InMail. With some 600-million members worldwide, LinkedIn is the world's largest professional-business group. By the way, a huge feature of LinkedIn is "groups." The average member of LinkedIn belongs to seven such groups. If you start your own group and manage it--say, to establish your organization as a knowledge leader in your industry--LinkedIn lets you send them an exclusive email every week with updates. That could mean new products, new services, awards won by the company or product, or information on how and why to use a product.

Your best bet is not to try to sell on email. Not directly. The "waste" or "toss out" rate is too great. People aren't on their email to read advertisements--and we all know it. People go to email for entertainment, education, and interaction. And all three can be part of your email. Selling your company and your brand can be educational and even entertaining; writing that kind of copy is a talent, of course. Interaction means posing questions and making offers. If you have a LinkedIn page for your organization (and you really should), then LinkedIn lets you create a "button" to add to every email. Readers who click on the button are taken directly to your LinkedIn page. 

Just a few of the newer ways to get recipients to open, read, and act upon your emails. 

 At Real-Time Outsource

 we talk about ways to make your traditional sales better and get new high-potential approaches online. Give us a call 

Let us know where you see sales going. And what you think could help your sales reps become more productive. 

3 Ways to Maximize Your Business’s Social Media Potential

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In this day and age of social media, the new generation of consumer craves a real connection with the companies they are potentially looking to give their business too. They do not want automated cookie cutter responses. In a world of riddled with monotony, we as businesses must make it a point to craft these genuine relationships with our customers. In this article we will be going over three ways in which we able to create this in our own company.

 

1.      Using Humor on Your Social Media Accounts

a.      Many businesses have begun to use humor in their discussions with customers, they will make jokes on their twitter about people who may be bad mouthing the company, they will make jokes about current events that may be happening, poke fun at competitors. It’s a simple way to gain popularity and increase your following on social media.

2.      Making It a Point to Provide Customer Service Above Their Expectations

a.      Give your customer that moment of magic, that moment they will tell all their friends and family about, the moment that your company went above and beyond for them. The way we can do this through our social media channels is by replying to complaints, in a timely manner, and ensuring that our customers problems are completely resolved, do something out of the ordinary for them, at companies like Zappos, they are allowed to send customers flowers at any time, on the company’s payroll. Actions like this create memorable experiences for consumers and develop long lasting relationships, that will be heard about through word of mouth.

3.      Support Causes and Movements That Your Company Believes In

a.      This new generation of consumers wants to see the brands they purchase from take a stance on issues, whether that be in politics, sports, or music. They want the companies they buy from to have a strong moral compass, they want them to be ethical, and help to fight against the things which they believe are unjust. Your company could also support a cause such as Breast Cancer Awareness, or Mental Health Awareness, celebrating months such Black History Month, or LGBTQ. This will make customers feel proud to buy from a company that does more than just sell to people, they want a company that helps to uplift communities, and create awareness on the social issues that plague our present-day society.

 

3 Questions to Ask Yourself When Working with an Influencer

Given the reach of the internet, many people who previously didn't have an audience have now found one. There are well-known bloggers, people who post on social media and those who create YouTube videos, to name just a few. In the marketing field, these people are referred to as influencers.

They're not your traditional kind of celeb; they may not be beautiful or fit. They don't have an army of makeup artists at their command. But they do have something to say, and people want to hear what they have to say. If you're looking to work with an influencer, here are a few questions to ask yourself:

  1. Are they working in your field? If you're selling, beauty products, then look for an influencer who tests and reviews beauty products. If you're selling baby products, look for influencers working in the parenting field. Remember that this is going to take some work because there are many influencers out there. And even within each field, there are divisions and subdivisions. For example, if a blogger always recommends organic products but yours are not organic, then don't approach that blogger.

  2. Are they focused? How many followers do they have? Many people are looking to become influencers. They start blogs and leave them halfway. They keep changing their focus because they're not sure of what they're doing. Instead of working with people like this, make sure you find someone who has a focus and a good following.

  3. Are they impartial? You want to work with someone who has a definite point of view and not someone who will recommend you just to get free products or other perks. In the long run, these are the kinds of influencers who people tend to listen to. So if you can find someone who comes across as impartial in their blog or social media feed but also seems to love your products, then you can be sure they're a good person to work with.

Contact us

for more great tips to work with an influencer to promote your product or service.

Social Media Posts Your Business Should Avoid

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Are you struggling to give your social media marketing a boost? One big mistake businesses make is posting content that sometimes initially attracts a lot of attention, but ultimately causes a large number of people to unfollow. In order to optimize your social media marketing's performance, the goal is to attract new followers without losing old ones. So, to accomplish this goal, you will want to avoid social posts that anger or disturb your audience, prompting them to unfollow.

Social Media Posts to Avoid

1. Negative Posts Targeting Followers or Customers - It is very tempting to respond in kind to a negative or angry post or review, the better option is to use it as an opportunity to show off your customer services skills. While you may not be able to convert a dissatisfied customer into a happy one, potential customers will see and appreciate your efforts.

2. Inappropriate Viral Content - Social media posts that are funny or interesting, shared with the intent of going viral, are great so long as it is appropriate for your audience. Moreover, these types of posts can become seriously overdone. The best option is to share funny content limited to and scheduled on a designated day of the week.

3. Religious or Political Posts - Especially in today's environment, every business needs to carefully consider the benefits of weighing in on religious or political issues. In most instances, it is best to avoid these types of social media posts altogether. The backlash can seriously damage your brand, especially if you don't have a firm understanding of your audience or core customers.

4. Posts that Are Not Proofread - The core idea behind marketing on social media is being social. This does lead to more casual conversations and language. Regardless, you still want your business to come across as professional. Just a few small spelling or grammatical errors can make your company look amateurish. 

What haven't we covered yet that is important to you? If you would like more social media posts your business should avoid, or would like to discuss a related topic, please contact us.

The "Sales Funnel" Seems Almost Created for Digital Strategies

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A tried and true conceptual framework for marketing, the "sales funnel" or "purchase funnel," has enjoyed a kind of renaissance. Not surprising. Although articulated more than a century ago, the "sales funnel" feels as though it were invented to illuminate e-commerce.

The online store potentially exercises control over the "buyer's journey"—another reborn concept—that no brick-and-mortar store ever achieved. The "funnel," of course, is a metaphor for the guided steps ("journey") by which a potential buyer becomes aware of a product or service, becomes attentive to it, appreciates its value, seeks out additional information, chooses a place that sells it, and buys it.

(We pause here, but that is not the end of the funnel in "holistic" or "end-to-end" marketing, which goes on to ensure customer satisfaction, foster customer loyalty, and nurture an enduring relationship with the brand.)

The "take away" for marketers is that this entire journey through the funnel can occur online. That means: Potentially within the circumference of influence of the marketer.

A Trip through the Online Purchase Funnel

Some brief comments on the architecture of the online purchase funnel:

1.    "Inbound" marketing, which tends to characterize the Web, means drawing potential buyers into the funnel by offering information, ideas, a trustworthy source of advice. The potential buyer is not driven into the online store of a forceful sales pitch, but drawn into a relationship. Social media, skillful SEO, a well-designed "landing page" on a website: All mediate this process.

2.    The process continues by holding the visitor's attention with genuinely informative information, credibly researched and presented, with the use of visuals (today, especially, video) to make the information highly palatable.

3.    Introduction to the brand and the online shopping experience are carefully handled at every step. For example, the homepage of Netflix is not about films, per se, but how the reader faces no risk in trying the service. Clearly, Netflix is convinced that one step through the tunnel involves strong reassurance that you won't be trapped in it by renewable monthly fees.

4.    Even the online visitor to a website has a choice where to buy the product. Thus, there is an art to making the act of buying online easy, attractive, and reassuring. One sales funnel expert, for example, says: Keep the "buying" page—checkout, the "buy button"—looking like the rest of the website. Visitors become uneasy if they feel they have been sent somewhere else to make the purchase when it is the website that has gained their trust.

5.    The online art of converting a sale into customer loyalty deserves a separate article, but, again, the online store has a built-in advantage. When the buyer has traversed the tunnel—from interest to attention to trust to a decision to buy—that trust also wins the seller the buyer's email address—still by far the single most valuable item in the cyber shopping world.

An impressive arsenal of data-backed insights, useful tools, design principles, and techniques have evolved to realize the full potential of the online sales funnel.

Since 2009, Real-Time Outsource has been "showing the love" for helping brands, businesses, agencies, destinations, and non-profit associations maximize every part of their social communities.