Social Marketing

3 Ways to Maximize Your Business’s Social Media Potential

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In this day and age of social media, the new generation of consumer craves a real connection with the companies they are potentially looking to give their business too. They do not want automated cookie cutter responses. In a world of riddled with monotony, we as businesses must make it a point to craft these genuine relationships with our customers. In this article we will be going over three ways in which we able to create this in our own company.

 

1.      Using Humor on Your Social Media Accounts

a.      Many businesses have begun to use humor in their discussions with customers, they will make jokes on their twitter about people who may be bad mouthing the company, they will make jokes about current events that may be happening, poke fun at competitors. It’s a simple way to gain popularity and increase your following on social media.

2.      Making It a Point to Provide Customer Service Above Their Expectations

a.      Give your customer that moment of magic, that moment they will tell all their friends and family about, the moment that your company went above and beyond for them. The way we can do this through our social media channels is by replying to complaints, in a timely manner, and ensuring that our customers problems are completely resolved, do something out of the ordinary for them, at companies like Zappos, they are allowed to send customers flowers at any time, on the company’s payroll. Actions like this create memorable experiences for consumers and develop long lasting relationships, that will be heard about through word of mouth.

3.      Support Causes and Movements That Your Company Believes In

a.      This new generation of consumers wants to see the brands they purchase from take a stance on issues, whether that be in politics, sports, or music. They want the companies they buy from to have a strong moral compass, they want them to be ethical, and help to fight against the things which they believe are unjust. Your company could also support a cause such as Breast Cancer Awareness, or Mental Health Awareness, celebrating months such Black History Month, or LGBTQ. This will make customers feel proud to buy from a company that does more than just sell to people, they want a company that helps to uplift communities, and create awareness on the social issues that plague our present-day society.

 

Social Media Posts Your Business Should Avoid

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Are you struggling to give your social media marketing a boost? One big mistake businesses make is posting content that sometimes initially attracts a lot of attention, but ultimately causes a large number of people to unfollow. In order to optimize your social media marketing's performance, the goal is to attract new followers without losing old ones. So, to accomplish this goal, you will want to avoid social posts that anger or disturb your audience, prompting them to unfollow.

Social Media Posts to Avoid

1. Negative Posts Targeting Followers or Customers - It is very tempting to respond in kind to a negative or angry post or review, the better option is to use it as an opportunity to show off your customer services skills. While you may not be able to convert a dissatisfied customer into a happy one, potential customers will see and appreciate your efforts.

2. Inappropriate Viral Content - Social media posts that are funny or interesting, shared with the intent of going viral, are great so long as it is appropriate for your audience. Moreover, these types of posts can become seriously overdone. The best option is to share funny content limited to and scheduled on a designated day of the week.

3. Religious or Political Posts - Especially in today's environment, every business needs to carefully consider the benefits of weighing in on religious or political issues. In most instances, it is best to avoid these types of social media posts altogether. The backlash can seriously damage your brand, especially if you don't have a firm understanding of your audience or core customers.

4. Posts that Are Not Proofread - The core idea behind marketing on social media is being social. This does lead to more casual conversations and language. Regardless, you still want your business to come across as professional. Just a few small spelling or grammatical errors can make your company look amateurish. 

What haven't we covered yet that is important to you? If you would like more social media posts your business should avoid, or would like to discuss a related topic, please contact us.

What you Should be Posting on Your Social Media to Engage Your Audience

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Learning to Level the Social Media Playing Field

Are you an entrepreneur or small business owner diligently working social media to increase your sales but still aren't reaching the numbers you'd like? Do you find yourself growing frustrated when you run across another business your size or smaller who seem to be thriving on social media while you're elated anytime a like appears on your posts? In times like these it can be tempting to shutter your digital windows and stick to the real world for your business. However, not only can social media save you money in advertising but can bring far more customers to your door, online and off, than its physical equivalent. Recent statistics find that eighty two percent of small businesses are using social media to promote themselves.

This means that more than likely your competitors are already online and drawing your potential customers away with their advertising. The unfortunate truth is social media isn't a level playing field. However, having a basic understanding of what to post can greatly aid in driving engagement, increase the likelihood of promotion of your posts through social media algorithms, and ultimately elevate your business and profits to the next level. Getting started and growing your reach on social media is easier than it seems at first. Below, we'll take a look at a few different strategies and tactics on what to post so that you can level the social media playing field!

Educational, Entertaining, and Inspirational Posts make Social Media Algorithms Work for You

Believe it or not, not every post you make online should be an advertisement for your business. In fact, constantly promoting what you are offering customers can not only lower their interest but inhibit how many of your posts are seen. Posting entertaining, inspirational, or educational content provides people the opportunity to engage with your business online without feeling the pressures of being sold to.

Many social media outlets run algorithms that promote posts people seem to enjoy. By posting content to connect with your potential customers without pitching them your product or opportunity, you not only develop relationships that can aid your business in the future but are more likely to acquire engagement. This engagement translates to further shares of future content including advertisements.

Photos and Videos Enhance Your Posts and Drive Their Promotion on Social Media

Scrolling your social media of choice, you begin to understand how boring text only posts can be. On various platforms text only posts are hidden under those with photos or video and may be a detractor to potential customers. Posting a photo or video, alone or with further content, is not only a unique opportunity to engage clients on a sensory level, but maximizes your reach, and ultimately your profits as well.

Including Links Can Actually Decrease Your Reach and Lower Your Visibility

Understanding the way certain algorithms function within social media is the beginning of understanding what to post. Though it may seem contradictory at first, posting direct links to your business page actually lowers your visibility. This is due to those pesky algorithms. Social media sites, just like any other online business want their users to stay on their sites for as long as possible, meaning anything that may take users away will be more obscurely promoted.

So how do you get people to visit your page from social media? A more beneficial way may be asking those engaging with your posts to comment or message you for the link. This not only encourages post interaction, resulting in further promotion, but also allows for a one on one interaction between you and your potential customer.

Posts That Encourage Curiosity Are a Way of Increasing Interest and Engagement

When people go to search engines like YouTube or Google, the sense of curiosity is already there. However, when offering social media users our opportunities or products, it comes down to us to develop that curiosity. By developing this sense of curiosity we lead potential customers to our business or brand and what we are providing.

How is this curiosity developed in the first place? A good starting point comes in playing your cards close to your chest instead of giving away all the answers right away. By posting about the benefits or advantages that you are offering instead of the overall way of achieving them, people are more likely to develop interest and engage your posts.

How Your Business Can Reap the Social Media Benefits Today!

Dealing with the day to day necessities of your business, you may not have the time to incorporate a social media presence for your brand. At Real Time Outsource, we can help you plan and strategize the best approach to your social media and help you implement these tactics successfully to boost engagement and strength your bottom line. Contact us today to learn a multitude of ways to boost and drive sales from your digital presence or social profiles!

Five Profitable Social Media Strategies Revealed

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Entrepreneurs, CEO's, and site marketers all have one thing in common: the need for social media advertising. The responsibility of successfully managing and promoting your company's website can be a confusing, overwhelming task. Not only are you running a business, but, you're researching the best options to find cost-effective solutions for growth. The good news is social media advertising works. Everything you want in an advertising campaign is possible, leaving you free to organize and operate your business without distraction.

Once you've decided to develop an active social media strategy, comparing options can be a time-consuming ordeal. There are numerous choices, costs, and benefits available for every purpose and venue--all you have to do is choose. The following information comprises the top social media ad advantages and how to put them to work for you.

Choosing the Right Social Media Channels

The features and benefits you seek should lead to customer loyalty, more conversions, and increased profits. The dilemma lies in choosing and, choosing requires education. Working social media advertising to your benefit begins with a basic understanding of the terms used to decipher your data.

Some clients may opt for traditional customer interaction metrics such as clickthrough rates, page duration, sharing frequency, and comments. Other marketers find search-based applications and text analytics helpful in tracking positive and negative opinion mining. In any case, there are many terms to know about metrics so that you can accurately assess whether or not your ad campaign is working.

Relationships Built on Trust

Stable, long-lasting customer relationships rely on trust. When planning your social media advertising campaignremember your initial goal is to establish and nurture communication between your customer and you. Pitching a big sale may come in the future, but for now, you want to create an environment of interest, knowledge, and trust.

Customers who are in search of products or services spend only seconds on a webpage. Time and concentration in formulating your campaign are essential as this is how you are to be perceived by the public. The structuring of your ad is crucial to your success. Brand loyalty is the result of excellent products and customer satisfaction — now is your opportunity to assure them of both, creating a positive first impression.

Putting Your Ad "Out-There"

Though you know what you want to say, you may not be sure how best to say it. The way search engines operate, marketers must have some knowledge of getting traffic to their site using Search Engine Optimization (SEO). If you're not able to stay apprised of the constant changes and SEO requirements, an advertising agency can help.

Blogs are useful, but today, you also need title optimization, Meta tags with descriptions, and links which point to your specific site. Search engines such as Chrome, Google, or Firefox may use your participation in social media advertising in their calculations. Your presence on social media notifies various search engines of your credibility and trustworthiness. 

Experience, Expertise, and Trust

According to Forbes, "Social media can be overwhelming if you don't have the proper knowledge or tools. Whether it's to create or repurpose content, to find the best way to engage with your online community or to create a complete posting schedule, having the right social media management tools is crucial to your success." 

Every post you place on social media is an opportunity to convert customers for a lifetime. Creating a large customer base creates more prospects for the future.

High Conversion Rates

Social media advertising has influenced the world in such a way that while it is useful, it also demands marketing expertise, savvy public relations, and hours of education.

Real-Time Outsource lives and operates in the world of social media. We know how to best serve you by orchestrating the details of your campaign for maximum results. 

We're here to help you personalize your brand, which is the secret behind the success of many social media ads. We have the experience and track-record it takes to help you benefit from interacting on a personal level with your online clientele. Please contact us to speak with one of our advertising experts today. 

Source:  https://searchcontentmanagement.techtarget.com/definition/social-media-metrics

Source:  https://www.techtarget.com/

Source:  https://www.socialmediamagazine.org/8-business-practices-from-entrepreneurs/

Source:  https://www.jeffbullas.com/17-best-social-media-management-tools/

Source:  https://www.forbes.com/sites/forbesagencycouncil/2017/05/15/15-social-media-management-tools-that-can-help-your-business-thrive/#5952baf72b13

Social Media News: Is MeWe Poised To Be The Next Big Arena?

There has been a lot of upheaval in the world of social media over the past handful of months. First Google Plus announced they were officially ending support for the platform, then Tumblr tried to one-up them by saying they were going to crack down on explicit content. Facebook is, as always, mired in controversy over mining user data, and allowing toxic groups to flourish on their platform.

With all of this going on, lots of people are looking for other ways to get their social media fix. And one website that's drawn a lot of folks is the relative newcomer MeWe.

What Is MeWe?

The short version is that MeWe is a platform whose look and function is similar to Facebook, in as much as it allows you to make a profile, find friends, put stuff on your wall, message people, and join interest groups. However, while the interface might look messier and less polished than what folks are used to seeing on Facebook, there is something notable by its absence; ads.

MeWe's major selling point, as a platform, is that it allows users to do all the things they're used to on a platform like Facebook, but it doesn't try to mine their information, or upsell them with random ads. While it isn't as popular or established as some sites, it is gaining steam and picking up a lot of users... especially users who found their platform of choice was no longer available when Google Plus went the way of the dodo.

A New Frontier?

While MeWe is not as open to businesses as Facebook is in terms of advertising, it is a fresh ground for those looking for a place to put their content marketing skills to use. And with a steadily growing population of users, the site is only drawing more attention. Whether it will ever be as big and successful as Facebook and Twitter remains to be seen, but it certainly represents a market that a lot of businesses would do well to start tapping.

For more on the latest in social media news and changes, simply contact us  today!

Let a Social Media Management Firm Boost Your Company's Online Presence

Lets get REAL about your social!

Lets get REAL about your social!

Let's face it. As an entrepreneur, you're pulled in numerous directions, and it is not always easy to manage your company's social media presence. It is for this reason that you should hire a qualified social media manager to fulfill those duties for you. Social media managers are responsible for setting up your social media accounts, responding to comments, posting announcements of your company's latest happenings, and hosting giveaways. Here is more information on hiring a social media manager.

 

Don't Expect Immediate Results

 

You should keep in mind that when you hire a social media manager, don't expect quick results. Your social media manager will create a feasible plan but it takes time to improve your company's presence on social media. You can talk with the manager to suggest specific strategies for targeting your customers better, but trust that he knows what he's doing.

 

Ask How The Process Works

 

It is also okay to ask the social media manager about how the process works for managing your accounts and analytics to track your campaign's success. A good manager will be transparent about the strategy he will use, and he will periodically check in with you to give updates on the campaign. Make sure the manager understands your brand's mission and target customer base before you hire him.

 

Key Benefits of Hiring a Social Media Manager

 

One benefit of hiring a social media manager is that you'll always have someone who can monitor your website's metrics and other tracking tools to figure out what works and what doesn't work for your company. It also saves you time and money. You'll be able to find an affordable social media manager who might even offer discounts for their services. It also puts you at an advantage over other businesses without a strong social media strategy.

 

Your Website Traffic Gets a Boost

 

Another good thing about hiring a social media manager is that it increases traffic to your website. For example, if you host giveaways on your Facebook page, the winners would be directed to your website and they might become subscribers to your email list. If your manager utilizes automation tools for your blog posts, this ensures a steady following on your social media accounts.

 

In conclusion, you can have a stronger social media presence by hiring a social media manager.

 

If you need excellent social media marketing for your business, contact us

.  Our team of experts is here to assist you with your advertising needs.

Four Straightforward Strategies to Win at Social in 2019

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Four Straightforward Strategies to Win at Social in 2019

 

Have you evaluated your marketing strategies for social media in 2019? If not, you are not alone. The fact is that 2018 was a hectic year, especially with all the issues swirling around Facebook. Regardless, some brands took bold steps, launching socially conscious and sometimes controversial campaigns.  

Regardless, it is time to update your strategies for social media, incorporating the latest trends. In this article, we are reviewing the top trends and shifts based on our internal data and insights.

1. Increase Audio and Video Content - Generally speaking, online users are spending dramatically more time watching videos and listening to podcasts than engaging with written content. Of course, this trend is impacting different industries and markets at different levels. Nevertheless, audio and video are dominating social media. 

2. Begin Marketing in the Now - Facebook, YouTube, and other platforms are rewarding brands that live-stream with increased organic reach. The big trend marketers have known about for years is being seen as authentic. Live video is a way to highlight the people behind your brand, becoming more authentic and personal.

3. Become Responsive - Consumers and potential customers have an expectation that they can reach out to brand on social media. As a result, they will go visit a social channel to ask questions before a website or dialing a phone number. It is critical to check your Facebook Inbox and Twitter Direct Messages regularly and respond in a timely manner.

4. Evaluate Your Data - Facebook, Twitter, YouTube, and other social platforms are providing a treasure trove of data to measure your impact and success. Take the time to look closely and analyze your data. You will discover which posts attract the most views and engagement, new followers, and website visitors.

Strategies for social media in 2019 must line up with your overall marketing strategy and also be measured against your overall business performance. That said, effective utilizing social media is necessary for long-term success and attracting new customers.

What haven't we covered yet that is important to you? If you would like more strategies for social media in 2019, or to discuss a related topic, please contact us.

 

How To Accurately Measure Facebook VR Ad Engagements

The rapidly growing consumer interest in virtual reality makes it critical for forward-thinking marketers to seriously consider the technology today. According to Statista, the year 2018 should see the number of virtual reality users exceed 170 million globally. However, the failure to track VR performance using proper analytics may mean that brands incorporating the technology in their social media marketing campaigns are engaging in a wild goose chase, wasting their effort, time, and budget.

So, if you're using Facebook 360 to give your audience an immersive, interactive VR experience, it's imperative that you assess whether you're achieving your marketing objectives. Here are critical ways and tools you may use to track and evaluate your VR marketing efforts:

Heat Maps

Facebook introduced heat maps to enable creators to track how their 360-degree video content is being viewed. You can use the analytics tool to see the video frames receiving the most user attention. A heat map will show the parts of your proposed solution that are most engaging, helping identify areas that require improvement. With the accurate analysis, your social media marketing team may then dedicate more efforts and content to VR aspects that most users relate to well.

Tracking the Angle of View

The primary objective of deploying 360-degree videos in Facebook marketing is to let users look all around the content. In a VR ad, for example, you want to measure the degrees viewed, and to ascertain where your audience looked. Thankfully, the heat map feature helps track a specific user's scope of vision based on factors such as the angle of elevation or vision. It is possible to use the analysis and create an improved VR experience for your audience.

User Feedback

Do not forget to find out what your audience thinks about the 360-degree videos you publish on Facebook. Engage users and ask them about their favorite experiences with your promotions. You could send them questionnaires via email or SMS and learn more about their likes and dislikes. Feedback collection is a reliable way to measure engagement and gather consumer insights. Based on the feedback, you may create effective VR experiences, accurately target potential buyers, and track return on investment.

Facebook 360-degree videos are an ideal way for advertisers to offer potential customers a more engaging and immersive experience. However, it is imperative to use VR analytics and assess the quality of the user engagement created. Contact us today to learn more about the effective deployment of such social media marketing strategies.         

How To Create A Winning Social Media Marketing Strategy In 2018

Today, most millennials interact with various brands on social media at least once a month, and that is why many businesses have a presence on different social platforms. Your presence on social media is a step in the right direction, but it will take more than that to succeed in 2018. Going an extra mile to invest in effective social media marketing strategies and focusing on engagement are some of the aspects you will need to consider adopting.

Failure to invest in the right marketing strategy may cause your business to lose valuable clients. Here are three steps to creating a winning social media marketing strategy for this year.

Create Goals The first step towards establishing a strategy begins with identifying what you want to achieve in the end. Therefore, as you seek to create a social media marketing strategy, you need to come up with specific goals that will help you address your most significant challenges. Setting attainable goals, in this case, is very important because it will help you stick to the original plan even when circumstances change.

That way you are capable of taking on new challenges as you overcome old milestones. Also, opt for marketing channels that will help you attain your goals in the best way possible and do not complicate your strategy with numerous targets and objectives. Simplicity will yield better results. It is wise to document your goals as well because it increases the possibility of attaining them.

Research Your Social Media Audience Before you opt for a particular social media marketing channel, you need to establish the level of engagement of your target audience in each of the options available. Some of the things to focus on include the income level of your return clients, those who buy from you and the age group that is proving difficult to engage.

You can also use the social media dashboard, which provides an overview of your followers and their interaction with your brand on each marketing channel.

Identify Your Critical Metrics Monitoring the number of followers and likes on social platforms form part of the social media metrics that are important for your marketing strategy. However, information from both parameters may not tell you everything you need to know about your brand. Therefore, analyzing other metrics to get the whole story including reach, hashtag performance, clicks and live as well as paid likes is necessary.

If you need more information on steps to creating a winning social media marketing strategy,