Social Marketing

Social Media News: Is MeWe Poised To Be The Next Big Arena?

There has been a lot of upheaval in the world of social media over the past handful of months. First Google Plus announced they were officially ending support for the platform, then Tumblr tried to one-up them by saying they were going to crack down on explicit content. Facebook is, as always, mired in controversy over mining user data, and allowing toxic groups to flourish on their platform.

With all of this going on, lots of people are looking for other ways to get their social media fix. And one website that's drawn a lot of folks is the relative newcomer MeWe.

What Is MeWe?

The short version is that MeWe is a platform whose look and function is similar to Facebook, in as much as it allows you to make a profile, find friends, put stuff on your wall, message people, and join interest groups. However, while the interface might look messier and less polished than what folks are used to seeing on Facebook, there is something notable by its absence; ads.

MeWe's major selling point, as a platform, is that it allows users to do all the things they're used to on a platform like Facebook, but it doesn't try to mine their information, or upsell them with random ads. While it isn't as popular or established as some sites, it is gaining steam and picking up a lot of users... especially users who found their platform of choice was no longer available when Google Plus went the way of the dodo.

A New Frontier?

While MeWe is not as open to businesses as Facebook is in terms of advertising, it is a fresh ground for those looking for a place to put their content marketing skills to use. And with a steadily growing population of users, the site is only drawing more attention. Whether it will ever be as big and successful as Facebook and Twitter remains to be seen, but it certainly represents a market that a lot of businesses would do well to start tapping.

For more on the latest in social media news and changes, simply contact us  today!

Let a Social Media Management Firm Boost Your Company's Online Presence

Lets get REAL about your social!

Lets get REAL about your social!

Let's face it. As an entrepreneur, you're pulled in numerous directions, and it is not always easy to manage your company's social media presence. It is for this reason that you should hire a qualified social media manager to fulfill those duties for you. Social media managers are responsible for setting up your social media accounts, responding to comments, posting announcements of your company's latest happenings, and hosting giveaways. Here is more information on hiring a social media manager.

 

Don't Expect Immediate Results

 

You should keep in mind that when you hire a social media manager, don't expect quick results. Your social media manager will create a feasible plan but it takes time to improve your company's presence on social media. You can talk with the manager to suggest specific strategies for targeting your customers better, but trust that he knows what he's doing.

 

Ask How The Process Works

 

It is also okay to ask the social media manager about how the process works for managing your accounts and analytics to track your campaign's success. A good manager will be transparent about the strategy he will use, and he will periodically check in with you to give updates on the campaign. Make sure the manager understands your brand's mission and target customer base before you hire him.

 

Key Benefits of Hiring a Social Media Manager

 

One benefit of hiring a social media manager is that you'll always have someone who can monitor your website's metrics and other tracking tools to figure out what works and what doesn't work for your company. It also saves you time and money. You'll be able to find an affordable social media manager who might even offer discounts for their services. It also puts you at an advantage over other businesses without a strong social media strategy.

 

Your Website Traffic Gets a Boost

 

Another good thing about hiring a social media manager is that it increases traffic to your website. For example, if you host giveaways on your Facebook page, the winners would be directed to your website and they might become subscribers to your email list. If your manager utilizes automation tools for your blog posts, this ensures a steady following on your social media accounts.

 

In conclusion, you can have a stronger social media presence by hiring a social media manager.

 

If you need excellent social media marketing for your business, contact us

.  Our team of experts is here to assist you with your advertising needs.

Four Straightforward Strategies to Win at Social in 2019

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Four Straightforward Strategies to Win at Social in 2019

 

Have you evaluated your marketing strategies for social media in 2019? If not, you are not alone. The fact is that 2018 was a hectic year, especially with all the issues swirling around Facebook. Regardless, some brands took bold steps, launching socially conscious and sometimes controversial campaigns.  

Regardless, it is time to update your strategies for social media, incorporating the latest trends. In this article, we are reviewing the top trends and shifts based on our internal data and insights.

1. Increase Audio and Video Content - Generally speaking, online users are spending dramatically more time watching videos and listening to podcasts than engaging with written content. Of course, this trend is impacting different industries and markets at different levels. Nevertheless, audio and video are dominating social media. 

2. Begin Marketing in the Now - Facebook, YouTube, and other platforms are rewarding brands that live-stream with increased organic reach. The big trend marketers have known about for years is being seen as authentic. Live video is a way to highlight the people behind your brand, becoming more authentic and personal.

3. Become Responsive - Consumers and potential customers have an expectation that they can reach out to brand on social media. As a result, they will go visit a social channel to ask questions before a website or dialing a phone number. It is critical to check your Facebook Inbox and Twitter Direct Messages regularly and respond in a timely manner.

4. Evaluate Your Data - Facebook, Twitter, YouTube, and other social platforms are providing a treasure trove of data to measure your impact and success. Take the time to look closely and analyze your data. You will discover which posts attract the most views and engagement, new followers, and website visitors.

Strategies for social media in 2019 must line up with your overall marketing strategy and also be measured against your overall business performance. That said, effective utilizing social media is necessary for long-term success and attracting new customers.

What haven't we covered yet that is important to you? If you would like more strategies for social media in 2019, or to discuss a related topic, please contact us.

 

How To Accurately Measure Facebook VR Ad Engagements

The rapidly growing consumer interest in virtual reality makes it critical for forward-thinking marketers to seriously consider the technology today. According to Statista, the year 2018 should see the number of virtual reality users exceed 170 million globally. However, the failure to track VR performance using proper analytics may mean that brands incorporating the technology in their social media marketing campaigns are engaging in a wild goose chase, wasting their effort, time, and budget.

So, if you're using Facebook 360 to give your audience an immersive, interactive VR experience, it's imperative that you assess whether you're achieving your marketing objectives. Here are critical ways and tools you may use to track and evaluate your VR marketing efforts:

Heat Maps

Facebook introduced heat maps to enable creators to track how their 360-degree video content is being viewed. You can use the analytics tool to see the video frames receiving the most user attention. A heat map will show the parts of your proposed solution that are most engaging, helping identify areas that require improvement. With the accurate analysis, your social media marketing team may then dedicate more efforts and content to VR aspects that most users relate to well.

Tracking the Angle of View

The primary objective of deploying 360-degree videos in Facebook marketing is to let users look all around the content. In a VR ad, for example, you want to measure the degrees viewed, and to ascertain where your audience looked. Thankfully, the heat map feature helps track a specific user's scope of vision based on factors such as the angle of elevation or vision. It is possible to use the analysis and create an improved VR experience for your audience.

User Feedback

Do not forget to find out what your audience thinks about the 360-degree videos you publish on Facebook. Engage users and ask them about their favorite experiences with your promotions. You could send them questionnaires via email or SMS and learn more about their likes and dislikes. Feedback collection is a reliable way to measure engagement and gather consumer insights. Based on the feedback, you may create effective VR experiences, accurately target potential buyers, and track return on investment.

Facebook 360-degree videos are an ideal way for advertisers to offer potential customers a more engaging and immersive experience. However, it is imperative to use VR analytics and assess the quality of the user engagement created. Contact us today to learn more about the effective deployment of such social media marketing strategies.         

How To Create A Winning Social Media Marketing Strategy In 2018

Today, most millennials interact with various brands on social media at least once a month, and that is why many businesses have a presence on different social platforms. Your presence on social media is a step in the right direction, but it will take more than that to succeed in 2018. Going an extra mile to invest in effective social media marketing strategies and focusing on engagement are some of the aspects you will need to consider adopting.

Failure to invest in the right marketing strategy may cause your business to lose valuable clients. Here are three steps to creating a winning social media marketing strategy for this year.

Create Goals The first step towards establishing a strategy begins with identifying what you want to achieve in the end. Therefore, as you seek to create a social media marketing strategy, you need to come up with specific goals that will help you address your most significant challenges. Setting attainable goals, in this case, is very important because it will help you stick to the original plan even when circumstances change.

That way you are capable of taking on new challenges as you overcome old milestones. Also, opt for marketing channels that will help you attain your goals in the best way possible and do not complicate your strategy with numerous targets and objectives. Simplicity will yield better results. It is wise to document your goals as well because it increases the possibility of attaining them.

Research Your Social Media Audience Before you opt for a particular social media marketing channel, you need to establish the level of engagement of your target audience in each of the options available. Some of the things to focus on include the income level of your return clients, those who buy from you and the age group that is proving difficult to engage.

You can also use the social media dashboard, which provides an overview of your followers and their interaction with your brand on each marketing channel.

Identify Your Critical Metrics Monitoring the number of followers and likes on social platforms form part of the social media metrics that are important for your marketing strategy. However, information from both parameters may not tell you everything you need to know about your brand. Therefore, analyzing other metrics to get the whole story including reach, hashtag performance, clicks and live as well as paid likes is necessary.

If you need more information on steps to creating a winning social media marketing strategy,