#183 - Justin Christianson gets REAL about the inspiration behind Conversion Fanatics

Justin is a digital marketing veteran with a strong emphasis on implementation and optimization. He is the #1 Amazon bestselling author of Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B testing.

Justin is a digital marketing veteran with a strong emphasis on implementation and optimization. He is the #1 Amazon bestselling author of Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B testing. He is also the co-founder and President of Conversion Fanatics, a full-service conversion rate optimization company helping companies like Burt's Bees, RenewLife, PaleoValley, Lumber Liquidators, Ministry Of Supply and many more increase conversions and marketing performance by 30% to 1850%.

  In this episode of the Be Real Show, Travis and Justin open up the show discussing the inspiration behind Conversion Fanatics. Justin prefers to work with established eCommerce businesses because they are the easiest to help. If you need help with your conversions, first, look at your data. Where are your visitors? Where are your visitors falling off? From there, Justin will start collecting qualitative data through surveys. Then, they measure what is most important from the consumer's point of view. Justin's favorite report is the shopping behavior report because it will tell you if consumers are even putting any products in their online shopping cart. Later, Justin explains the reason some companies do not really care about their home page. Stay tuned to hear Justin answer the top ten questions, including the top four books he highly recommends.  

 Connect

LinkedIn - https://www.linkedin.com/in/justin-christianson-33b4836/

Website - https://conversionfanatics.com

Twitter - https://twitter.com/convfanatics

Facebook - https://www.facebook.com/justin.christianson

YouTube - https://www.youtube.com/channel/UCOhpXTAcZG2iGTizT7ddRww

 

Resources Mentioned

Conversion Fanatic: How To Double Your Customers, Sales and Profits With A/B Testing

HotJar - https://www.hotjar.com

Influence: The Psychology of Persuasion

Playing to Win: How Strategy Really Works

Work the System

Topgrading

 

People Mentioned

Jeff Bezos – @jeffbezos