#138 - Denise Wakeman talks about how Digital Marketing Delivers

Denise Wakeman writes regularly on two marketing blogs; she is a contributing author on SocialMediaExaminer.com, has co-authored several blogging programs and frequently speaks at conferences and workshops about business blogging and how to gain expert status through social marketing.  Denise is also a contributing author on business blogging in "Success Secrets of Social Media Superstars," and has been quoted in the Wall Street Journal, The Huffington Post, Newsday, Canada's National Post, FastCompany Online, as well as many other on and offline publications.  She was recently featured in the documentary film, "Women in Business 2.0.”

In this episode of the Be Real Show, Denise reveals how she accidentally got into digital marketing out of necessity when starting her first business.  The two discuss how Amazon’s advertising business is gaining faster than expected, sitting just behind Facebook and Google.  Denise then reveals how email marketing is the number one driver of sales because there is no advertising or social media to distract the viewer.  Next, Travis and Denise discuss how artificial intelligence is changing the world and the way businesses market.  Later, we find out what Denise is currently studying, and then Denise sits in the Be Real Show’s hot seat. 

Connect

Facebook - https://www.facebook.com/AdventuresInVisibility/

Website - https://denisewakeman.com/now/

Twitter - https://twitter.com/DeniseWakeman

Instagram - @DeniseWakeman

 

 

People Mentioned

Melanie Benson - @melcoach

Barack Obama - @BarackObama

Joe Romm - @ClimateProgress

 

Resources

Amplify Your Success Podcast – https://itunes.apple.com/us/podcast/amplify-your-success/id1191494919?mt=2

CoSchedule - https://coschedule.com

Books

Anything You Want: 40 Lessons for a New Kind of Entrepreneur