Having an established brand and high converting website is one thing, but when it comes to digital marketing in 2019 there are so many possible strategies to pursue it can make your head spin! After all, there seems to be an ever-growing amount of social networks, platforms and tools to use than ever before. In fact, some get so overwhelmed when trying to understand marketing that they give up before even trying. And then for the ones who do try, it can be very disappointing when their money is lost due to a failed marketing strategy. But don't worry. This article is going to break down all the different kinds of marketing strategies that exist today and catch you up to speed as to which is right for you.
Social Media
Social media is the use of social networks such as Facebook, Twitter, and Instagram to promote your brand. Every brand should use some form of social media - most platforms are free to use and it is a great way to engage with your customers. The brands who should not be on social media are the ones who look to create a platform on every platform. This is unwise because it will lead to you doing a lot of work for what could be a low return on your investment.
Social media works when your brand uses it to create engaging content that you post on a regular basis. It doesn't work when you try to inundate your customers with profiles on every single platform. This just wastes your own time and doesn't bear as much fruit as posting more strategically to platforms you know will be effective.
Social Media Ads
Purchasing paid ads through social networks is a great way to spread the organic reach of your social media posts. This is a great tool for anyone who frequently shares content via social media or who wants to target specific demographics with their ads. It usually works when you have a specific audience in mind for your post. It doesn't work when you try to cast too wide of a net and end up reaching users who may or may not want to see your message. There is a low cost for entry when it comes to social media ads, so if you write effective copy and create compelling ads you can expect a significant return on your investment.
If you need help putting together a custom strategy or have questions don't hesitate to contact us. We'd be happy to walk you through it all.