Social Advertising

3 Strategies to Optimizing your Facebook Advertising Budget

facebook-76536_960_720.png

When starting to grow your business or brand's social media presence, it can be hard to determine how much to spend on advertising to strengthen your reach without wasting precious profit. It seems as though these days the question of how much to spend has various answers depending on who you ask. Some who answer have very definite numbers on how much to spend and preach their statistics as Facebook advertisement gospel. The truth is, however, there is no 'one size fits all' answer to how much you should spend and an understanding of your specific strategy and goals are an essential first step in determining how to wisely purchase Facebook ads. Below, we'll take a look at a few basic ideas on what you should spend on advertising on Facebook to get the biggest bang for your buck. 

The Dollar A Day Strategy

The minimum amount you spend on advertising with Facebook, a dollar a day, isn't a bad way to start your campaign if you are a small business. This method allows you to focus on experimentation with your ads, find out who's engaging, and who you should be marketing too without spending your whole budget on one ad. This low cost form of advertisement is also a great way for potential clients and customers to see your content and keep you active on social media while retaining profit. To boil this method down to numbers, spending a dollar a day will get your brand or business in front of 4,000 users. If your competition isn't doing this as well, you've already achieved far more awareness. 

The Dollar for Every One Hundred Visitors Strategy

This strategy is one that is often repeated throughout the world of Facebook marketing 'experts'. The numbers change. Sometimes its five dollars for every fifty visitors to your website, others it's the standard dollar for every one hundred. Though it may seem subjective at first, there is logic to this type of strategy. Facebook, like many social media platforms, is a re-marketing engine. What this means is that Facebook directly targets ads to those who have shown an interest in the subject matter. So, depending on how well your other marketing tactics, such as Adword and SEO and the like, are doing, Facebook will serve to amplify that. Spending so much for every so many visitors to your web page allows Facebook to re-market your content to those who have been determined to be interested, meaning you are much more likely to draw a profit. 

There is no Cookie Cutter Method!

As I mentioned above, the simple fact is, to enhance your Facebook advertising effectively there is no straightforward, one and done, strategy. Though this may be frustrating, it is important to remember just how detrimental to your business advertising with Facebook can be. Even taking the dollar a day strategy into consideration, you are putting your content in front of far more people than you ever could with other media, and if done correctly those who are seeing your ads are already vying for your products. By determining the best way for your business to advertise with Facebook through market study and strategy with a professional you can greatly enhance your profit without the stress of doing it all on your own.

Let Real-Time Outsource Handle the Ins and Outs of your Social Media Campaign!

Real-Time Outsource has worked with a variety of companies to improve their social media presence and can do the same for you! With over 500 companies under their belt, who's social media campaigns the company has helped grow and reach further audiences online, Real-Time Outsource have the knowledge and experience to take yours to the next level. Get started by getting in contact today to find out just what Real-Time Outsource can do for your business!

3 Considerations When Choosing Your Social Media Marketing Agency

 Business survival is incredibly dependent on the power of social media in today's digital time. Keeping up the balance of small business growth and social media marketing can often be a tough challenge, but it can make all the difference. The right social media marketing strategy can catapult your business to new heights, and really help you gain the right exposure.  If balancing social media marketing with your other responsibilities is getting tough, why not outsource it? The right social media marketing agency is able to revamp your strategy, help you target growth, and really work with you to make your small business successful.  When choosing a social media marketing agency, here are three top considerations to keep in mind during the evaluation process:   1) Can they show impact?   During the evaluation process, impact reigns supreme. For each agency you are considering, ask them about their results. They should be more than happy to point you towards case studies, references, and other resources that show  their  impact.  Agencies that shy away from this, or do not seem willing to show you their results are probably not the best fit. If they cannot promote themselves well, how will they promote your business?   2) Do they understand the right medium for your business?   No business is the same, and having a one-size-fits-all strategy in place will not yield the right results. Look for agencies that understand your business (or are willing to learn more)  and what the right fit is for you.  Some businesses are better suited to an Instagram-focused marketing campaign, while others will do better on Twitter. Is the agency able to explain their choices, and articulate what the best fit is for your unique business? If so, they are the right fit.   3) Do they have the right technology?   Social media marketing is continually changing, and agencies need to be dedicated to understanding these changes  and  navigating them well. Do not be afraid to ask what sort of technologies and systems they have in place for social media marketing, how they implement their strategy, as well as how updated they are in terms of latest development from these platforms.  Social media marketing is all about timeliness, and your agency must ensure that they are able to adapt quickly to new situations.  We pride our reputation on ensuring that all three of these considerations are met and that each client is able to scale their business using social media marketing. Our experience and dedication mean that each client gets tailored advice that is hyper-focused on driving long-term success, so  contact us  today to learn more.

Business survival is incredibly dependent on the power of social media in today's digital time. Keeping up the balance of small business growth and social media marketing can often be a tough challenge, but it can make all the difference. The right social media marketing strategy can catapult your business to new heights, and really help you gain the right exposure.

If balancing social media marketing with your other responsibilities is getting tough, why not outsource it? The right social media marketing agency is able to revamp your strategy, help you target growth, and really work with you to make your small business successful.

When choosing a social media marketing agency, here are three top considerations to keep in mind during the evaluation process:

1) Can they show impact?

During the evaluation process, impact reigns supreme. For each agency you are considering, ask them about their results. They should be more than happy to point you towards case studies, references, and other resources that show their impact.

Agencies that shy away from this, or do not seem willing to show you their results are probably not the best fit. If they cannot promote themselves well, how will they promote your business?

2) Do they understand the right medium for your business?

No business is the same, and having a one-size-fits-all strategy in place will not yield the right results. Look for agencies that understand your business (or are willing to learn more) andwhat the right fit is for you.

Some businesses are better suited to an Instagram-focused marketing campaign, while others will do better on Twitter. Is the agency able to explain their choices, and articulate what the best fit is for your unique business? If so, they are the right fit.

3) Do they have the right technology?

Social media marketing is continually changing, and agencies need to be dedicated to understanding these changes and navigating them well. Do not be afraid to ask what sort of technologies and systems they have in place for social media marketing, how they implement their strategy, as well as how updated they are in terms of latest development from these platforms.

Social media marketing is all about timeliness, and your agency must ensure that they are able to adapt quickly to new situations.

We pride our reputation on ensuring that all three of these considerations are met and that each client is able to scale their business using social media marketing. Our experience and dedication mean that each client gets tailored advice that is hyper-focused on driving long-term success, so contact us today to learn more.

Social Media Advertising - Don't Be Blind

question-mark-2492009_960_720.jpg

Digital marketing strategies offer brands the ability to create, monitor, and modify campaigns with the greatest of ease, but many still doubt the effectiveness of a true digital strategy. It should be said that a full spectrum approach utilizing all available ad platforms will yield the most positive results, and if you want to succeed within the digital landscape, social media marketing needs to play a part in your success. The truth is, social media advertising is about much more than simply creating some ads, you need to understand the importance of trust and leadership before embarking on a social selling journey. Read on...

Follow The Leader

Building trust and establishing yourself as a leader within your brand's niche is first and foremost the most important piece of the social puzzle. Your company needs to offer value to its audience. You'll need to create high quality content that is engaging and relevant, and you need to have eyes on your social presence before you consider launching a well structured paid advertising campaign.

Gaining followers within communities on platforms like Facebook and LinkedIn requires dedication and hard work. Knowing your audience and providing them with tangible proof for why they should pay attention to your brand is a must. When you are aware of your own image within social platforms, you will be able to more effectively create campaigns that work.

The Tools

The analytic tools available to marketing professionals within digital platforms are robust, and can provide insight into a campaigns effectiveness, while also allowing for the creation of several tactics that can help you acquire followers, leads, sales, and additional traffic to any of your digital properties. Working with people who understand the marketing tools available well is a no brainer.

Understanding demographic data, key performance indicators, and campaign testing results are all necessary skills that will be utilized within any successful social media advertising campaign; don't allow yourself to be blind to the big picture, there's a lot to look at.

Go For It

Moving forward with your social strategy is important, and we're here to help. Hopefully, you'll consider the topics we've covered and contact us as soon as you are ready to see success.

Three Tips For Strategic Social Media Advertising

The use of fresh and informative content is an approach that most entrepreneurs use to capture target clients online. Unfortunately, this strategy may not help businesses achieve much at the moment. That explains the reason for the current shift towards social media advertising. Also, visibility is a critical requirement for successful online marketing, and that makes social media a viable option.

As a result, the investment cost of social media advertising is rising gradually, and you may not see the results immediately. For that reason, you need a strategic plan to achieve success through social media and here are some of the tips you can use.

Establish Your Objectives Opting to use social media advertisements without an idea of what you wish to achieve in the end is a waste of both time and money. Therefore, it is important to set specific goals before you embark on the campaign. That will help focus on the intended purpose of this marketing approach even as you monitor your progress over time.

Also, you do not need to be an expert in social media advertising. However, you have to get your priorities right. The reason is that your business has unique objectives, which you should capture to succeed. So, establish clear goals before embarking on the campaign.

Select The Social Platform Carefully There are several social media platforms to choose from, and you need to understand that each of them has multiple advantages over the other. Hence, the platform you opt for should be in line with the reasons for promoting your campaigns there.

Some of the aspects to consider are the frequency of target audience engagements on the social site, the demographics of the channel in comparison to your brand, the format of your advertisement and how it suits the platform, among others.

Blend Organic Content Seamlessly Most social media users are not willing to engage with brands that send them promotional content from time to time. On the other hand, your social media advertisements should not focus on capturing the attention of target clients and drive them to make immediate decisions every time.