It's no secret that traditional advertising has had to make room for social media marketing. But how you do even begin using social media to gain and retain customers? The best place to start is with Twitter. In the last two years, Twitter has become quite the vehicle for social media marketing efforts. While they may not pay off as quickly as TV or radio ads, those efforts will go a long way toward creating those highly coveted conversions.
In case you missed it, Facebook will soon start showing more status updates from friends and family in users' news feeds. The idea is to spark more meaningful social exchanges like parents discussing what bedtime stories to read to children, or newsy articles or videos on topics users really care about. This action is in response to user feedback that posts from business and media are crowding out the personal interaction that's the fundamental purpose of Facebook.
Finding and keeping followers for your Instagram account can be a very confusing and stressful process, especially if you have just barely started. It is very discouraging that even when you post quality content that no one seems to like or follow you. As a someone who runs a successful Instagram page, I can understand completely how you may feel. Here are the three tips and strategies that I have learned and used that have given me success.
Holiday marketing is a tried and true marketing strategy with a long history of success. However, since the dawn of the internet, companies of all stripes have incorporated holidays into their marketing more than ever. Whether it is a traditional holiday, like Valentine's Day, or something completely made up, like Amazon's Prime Day, holiday marketing has the power to boost your visibility and reach across all your digital channels.
In order to get the most out of holiday marketing, it is vital to understand the different types of holidays.
Did you know that earlier this year Facebook began rolling out the capability to use video as the cover photo on your business page? That ought to put a twinkle in your mind's eye. Yet few businesses seem to have taken advantage of this new feature so far. That's probably because there were some issues with it early on. But they seem to have most of the bugs worked out so there's no good reason not to take advantage of this slick new feature. Here are just a few of the many ways you can use cover videos to more effectively promote your business on Facebook.